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Back to List		Front Desk Magazine - January 2007 Running With It Start the year with stylish workout clothes that really go the distance By Sumyi Khong Specializing in activewear and accessories for women, SPORTEVE (3849 Main St., Culver City, 310.838.6588) offers more than 200 brands of workout gear. Comprehensive without being overwhelming, the 3000-square foot store is stocked with head-to-toe gear for a marathon-length list of physical activities: yoga, Pilates, running, cycling, hiking, swimming, kayaking, Nordic skiing, triathlons - even athletic garb for dog walking. Walls hung with inspiring vintage photographs of athletic yet everyday women immediately put patrons in an energetic, competitive frame of mind. Go on the hunt for moisture-wicking tanks and warm-ups from Prana, Ion Actif, Mizuno, and Danish brand PureLime (a sporteve exclusive), as well as high performance gear like Brooks'silver-threaded climate-control tops, Ibex's merino-wool thermals, CW-X jogging pants with built-in knee support, and Terry bike saddles, which are specifically contoured for women. Trained staff are also on hand to perform sports-bra fittings and dispense product recommendations and training advice - ensuring patrons leave the store feeling fully equipped and primed for a great work out. Ready, set, go!

address: 3849 Main Street, Culver City, CA 90232   tel: 310.838.6588
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